– Sampled 5.6 Million Doublemint Chewing gum (units) in 9 days.
– 55 Brand Ambassadors were used to induce trial.
– Sampling was done in traffic (AM and PM) and major Markets and neighbourhood markets in the Lagos Metropolis.
– Over 500,000 consumers were sampled in phase 1.
ClientDOUBLEMINTServicesActivation
