Shaping Consumer Decisions Across Africa
We blend creativity, behavioral science, and cultural insight and smart decision design to turn brand moments into lasting habits.
Our Edge
We’re a Pan-African experiential agency that integrates behavioral economics into every campaign. We don’t just run activations, we design choice environments, prompts, and experiences that encourage action. We apply proven behavioral principles like:
Social Proof
Showing that “people like me” are already using your brand
Framing
Presenting choices in ways that make action feel natural
Defaults
Making the desired action the easiest path
Loss Aversion
Highlighting what’s at stake if they miss out
9mobile
Player 9 tournament
HPE
HPE Partner Award Night
9mobile
The Hack Kano
Bajaj
Park by park Activation
Our Work in Action
We believe that the most impactful marketing isn’t just seen or heard – it’s experienced.
We’ve delivered campaigns in more than a dozen African countries, adapting our approach to each culture while keeping results at the heart of what we do.
Our Client Roll call
