Bajaj Mechanics Contest – STL 11

The Brief:
Agency was briefed to develop a database of 720 mechanics in Lagos
To organise mechanics contest for expert mechanics in 20 local government areas.
The Objective was to identify and celebrate expert Mechanics in 20 locations in Lagos.

Generated a database of Mechanics within associations and outside the association.
Quick refresher training were done on the Brand, written test conducted and shortlisted participants engaged in practicals.

841 Mechanics recruited
776 participated with the Winner with a time of 18 minutes