Trial & Sales Pilot – Bosworth Marketing Consulting – Nigeria | Peru

Trial & Sales Pilot

Location: Maroua, Garuoa, Ngaoundre and Bertoua – Cameroon
Client: BAJAJ

Agency was briefed to organize test rides and create top of the mind awareness for the BM100.

The Objectives

To create awareness on the BM100
For competitor riders to be able to test ride the bikes

Approach:

We generated a database of parks across the North region in Cameroon.
Brand immersion and training for promoters
Communicated with the relevant authorities in the city for a smooth activation
3 Days trial commenced for 3month in the Northern region of Cameroon

Results:

12,000 test rides across the North region in Cameroon.
The trail programme birth the sales pilot project
12000+ riders touch based
Increase in sales and brand penetration