Super Keke Challenge – Bosworth Marketing Consulting – Nigeria | Peru

Super Keke Challenge

Location: PAN Nigeria
Client: Stallion Auto Limited

Agency was briefed to create top of the mind awareness and user engagement for the RE 250.

The Objectives

To create awareness for RE 250
To create an avenue to engage with riders
To further solidify the bond between the rider and the brand
Increase Market share

Approach:

We initiated a campaign showing the benefits and the strength of the product and carry a brand message across the country.

Results:

12,000+ test rides across the Nigeria.
10,000+ sold
50,000+ riders touch based