Park by Park activation – Bosworth Marketing Consulting – Nigeria | Peru

Park by Park activation

Location: Bamako, Mali
Client: KABA KABA SARL

Agency was briefed to organize test rides and create top of the mind awareness for the BM125.

The Objectives

To create awareness on the BM125
For competitor riders to be able to test ride the bikes

Approach:

We generated a database of parks across the 6 communes in Bamako.
Brand immersion and training for promoters
Communicated with the relevant authorities in the city for a smooth activation

Results:

1107 test rides across the 6 communes in Bamako
6 bikes were sold in the first 10 days
2000+ riders touch based