The event held on the 29th of June 2017 at the Congress Hall, Transcorp Hilton Hotel in Abuja. The hall was full to capacity with 250 guests seated in a banquet setting. Guests from various sector of Nigeria were in attendance, guests varied from stake holders to partners, media houses, government officials, manufacturing and Bank executives. The event featured a dance drama reveal of the maxima C cargo and a ribbon cutting ceremony by the Deputy Senate President, Senator Ike Ekweremadu. Outside the hall, guests were encouraged to test drive the Maxima C vehicle. To end the successful event guest were treated to a buffet with a large selection of foods, Nigerian and Indian, placed out on a side table for guests to view and select from.