9mobile’s 9lives Rap Battle​

OUR TASK​

Develop and deliver captivating entertainment experiences while providing a platform for talents to showcase their skills.

EXECUTION​

Generated awareness through extensive town storms across Lagos, vox pops, online entries featuring artists, and culminating in a grand rap battle.

RETURN ON OBJECTIVES​ (ROO) Results:​

85% of responses indicate that they are very likely to recommend the hack to a friend and colleague.