Experiential Boxer Activation

Location: BOLIVIA
Client: Bajaj / Motoland Bolivia

The Brief

To create brand awareness for the Bajaj Boxer brand as it relates to the superior performance of the brand and its durability.

The Objective

Educate riders on the features, advantages and benefits of the Boxer brand in Bolivia and also to convert other motorcycle brand riders and Boxer riders.

Approach:

Activation took place in various association meetings and Mototaxi stops in Montero, Miniero, Warnes and Portachuelo
The riders were exposed to the corporate brand Bajaj and immersed in the Boxer brand by showcasing the features and benefits of the Boxer bike.
Riders were encouraged to drive the Boxer Motorcycle and to share their feedback.

RESULTS:

2,000 participated in the test rides
Product sold out within 10 days of the activation