Agency was briefed to carry out In-mall activations to drive sales and recruit new customers at the Ikeja City Mall and The Palms Shopping Mall.

Our Approach:
To drive traffic to the Coldstone store, exciting games like Treats Hunts Mega quiz and the Limbo games were positioned close to the store. To participate in the games and to win the exciting giveaways, shoppers were encouraged to buy a Coldstone ice-cream.

Over 5,000 shoppers were engaged over the 6 days activation and an increase in sales was recorded.