9mobile Player 9 Tournament
OUR TASK
- Improve brand connection.
- Increase brand love and affinity.
- Create top of mind awareness.
- Grow brand equity.
- Tap into a new TA pool via the growing gaming culture.
EXECUTION
Generated a significant social media buzz on e-sports platforms, shared eye-catching e-flyers, and leveraged the influence of brand ambassadors to amplify promotions. Organized a unique gaming tournament featuring real-time results and online participation, creating an electrifying and immersive experience that captivated and engaged a wide audience.
RETURN ON OBJECTIVES (ROO) Results:
85% of responses indicate that they are very likely to recommend the hack to a friend and colleague.
