The BMC Story
Bosworth Marketing Consulting started with a simple idea
Marketing should do more than get attention, it should inspire action.
Bosworth Marketing Consulting is more than an experiential agency. We’re a Pan-African team of strategists, creators, and market specialists who understand that the real challenge isn’t just reaching people, it’s moving them.
Our work sits at the intersection of behavioral science and culture. We use nudges, heuristics, and decision-design to influence the small choices that lead to big results. Whether it’s sparking adoption in a new market, building brand loyalty in competitive sectors, or creating cultural moments that stick, we design campaigns that work with human nature, not against it.
Over the past decade, we’ve worked with leading brands across Africa to design experiences that feel natural, relevant, and irresistible to their audiences. We do this by combining:
- Cultural intelligence – understanding what matters in each market
- Creative execution – delivering memorable brand moments
- Smart decision design – structuring experiences that guide people toward “yes”
From Lagos to Luanda, Kampala to Conakry, our work is reshaping how brands and people connect.
Our Vision
To be Africa’s most trusted partner in shaping consumer behavior and brand growth — using culturally intelligent ideas, smart decision design to connect meaningfully across the continent.
Our Mission
We design and deliver experiences across Africa that move people to action. By blending creativity, behavioral insights, and deep cultural understanding, we help brands influence decisions, build habits, and earn loyalty.
Our Core Value
We maintain the highest standards of professional and ethical behaviour, and value transparency and honesty in our communications, relationships and actions
We believe that nothing is impossible
We embrace new possibilities and innovations in crafting and implementing experiences that enable brand flourish with tangible, positive and measurable results
We are proud of our African heritage and values which positions us to thrive and flourish in the global arena through world class executions